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Spices are something that most people take for granted, I certainly did. I happily bought mass produced spices from my local megamart and thought they were fine. I’m a big Alton Brown fan though, and he always preached about good spice quality, so when he had the owners of thespicehouse.com on his podcast, I finally decided to give their spices a try.
Holy. Fucking. Shit.
I’m never going back to grocery store spices. The stuff from the spice house makes the grocery store stuff taste like sawdust, and they aren’t even more expensive. For the same amount of money, you get much better spices with flavor that will blow your mind.
Don’t believe me? Fine. Listen to the podcast with the owners, linked above. They explain why their spices are better, and how they source them, etc. If that doesn’t convince you, go buy something on their site. Anything. I suggest the paprika, but pretty much just pick one and try it.
Trust me on this one.